NOTE: This applies in particular to cold outreach as a general activity/use case (when you reach out via email to a person you have no prior relationship with).
Cold outreach is a complicated use case - it is not as simple to do as it sounds ie. simply writing to a person to introduce yourself. There are many factors that relate to your ability to get your message through to the person you want to connect with (getting your email accepted as valid mail by that contacts email service provider, deserving of placement in that contacts email inbox) and have them engage with it.
The biggest risk with cold outreach is that of being blocked as a sender. This will stop your email account from being able to write to anyone / none of your messages will get sent/delivered. A blocked/blacklisted email account is not simple to fix (and sometimes cannot be fixed!) and the sender reputation will then take time to build back up to a level where your sending ability is 'back to normal'/problem free. Having your primary email address blocked (the email account you use for your day to day business emails with your clients, customers, partners, and team members) is a big pain in the a** and not the type of headache you want to be dealing with/needing to triage and rectify.
Senders get blocked when they appear to be spammers. Spam unfortunately has a pretty broad definition. Essentially, any unwanted/unsolicited mail (particularly to people you don't know/have permission to email) is considered spam. If you write to someone (or a group of people) a large number of whom report your email as spam, this will lead to your account being blocked/blacklisted. It gets more complicated with nuances of blocking domains vs IP addresses but you don't need to know that detail right now.
Because of how widespread email is and the data privacy regulations being developed around the world, there are also many other tactics and pitfalls (e.g. spam traps, daily sender volumes etc...) that are designed to catch 'bad' email senders - all of which can also lead to a block on your ability to send email and have it delivered to your intended recipients.
It is because of all of this (and more) that best practice, when conducting cold outreach emailing in particular, is to do so via a domain and IP address that is not attached to your primary email account.
This is why Hypadrive.ai has been designed (for cold outreach use cases) to give you (our users) a simple and protected way of conducting cold email outreach with peace of mind to grow your business. Our method is best practice and takes the headaches of becoming a cold outreach email expert, out of your hands - because lets face it, you want to connect with people and you want your emails delivered; you don't really want to know about the complexities and technicalities involved in making that outcome happen for you. This is part of the value you get when you use Hypadrive.ai as your growth / cold outreach communication platform.
It pays to get an expert to help you setup your email system. Speak to an Expert.
See also FAQ: How do my emails actually get sent and how is their deliverability to contacts inboxes maximised when I use Hypadrive.ai?
See also FAQ: What happens if my email sending reputation gets affected because I get too many issues e.g. spam traps or complaints?
