A/B testing is only relevant if you have sufficient volume to run A/B tests on and you are able to manage the parameters to really show what change led to what outcome (cause and effect). The volumes per campaign (Outreach Program) that you will be able to run via the Hypadrive.ai platform are not large enough to warrant A/B testing functionality - the insights will be poor and misleading.
Instead, to help with performance optimisation, we leverage advanced AI in our platform that is able to correlate performance across similar users and similar outreach program types. Insights derived off this large data set are then used to improve your outreach programs and offer you optimisation suggestions.
